Conducted extensive market research and data collection, including surveys and focus groups, for an international organization planning expansion into key West African markets, delivering actionable insights for successful entry strategies.
- The Challenge: An international consumer goods company aimed to expand its operations into several promising but unfamiliar markets in West Africa. Before committing significant investment, they needed reliable, on-the-ground data on consumer preferences, competitor landscapes, distribution channels, and potential regulatory hurdles. Generic reports lacked the required depth and local nuance.
- Our Solution: PrestaCom International designed and executed a multi-country market research project. Our team developed culturally adapted survey instruments and focus group guides. We leveraged our local networks to recruit participants and conduct fieldwork, gathering quantitative data through surveys and rich qualitative insights through moderated focus group discussions in major cities. We analyzed the collected data, identifying key market segments, consumer pain points, competitive threats, and potential local partners.
- The Outcome: We delivered a comprehensive market intelligence report synthesising quantitative findings and qualitative insights. The report provided the client with a clear understanding of the market dynamics, cultural considerations, and specific, actionable recommendations for product adaptation, pricing strategy, and go-to-market approach. This enabled the client to make informed, data-driven decisions, significantly de-risking their market entry plan.
“The depth of PrestaCom’s research and their understanding of the local context were invaluable. The insights they provided gave us the confidence to move forward with our expansion strategy in Africa.” – Head of International Business Development]